We are looking for an organized and driven self-starter with an interest in data-driven marketing tactics and a passion for getting things done. If you are a fast-learning, tech-savvy, team player with a background in marketing — and are looking for an environment where you can learn, grow, and take your career to the next level — then we want you to join us!
Responsibilities
- Acquisition Marketing: Deliver ads for digital and offline channels in collaboration with our customer acquisition team
- Create email campaigns from concept & deployment to reporting & analysis
- Deliver ads for digital and offline channels in collaboration with our customer acquisition team
- Manage both outbound marketing programs as well as inbound (publicity, blog content,
commenting and social listening, etc) - Maintaining our presence on social networks such as LinkedIn, Twitter and Facebook
- Managing day-to-day direct response marketing initiatives, including Display, Social, Retargeting, SEM, SEO, direct mail, and other channels developed
- Manage partnerships with paid media channels, including advertising, paid content, sponsorships, co-branded events, and more
- Apply tactics in owned channels such as PR, email, referrals, and others to drive customer growth
- Analyze marketing activities to determine effectiveness, creating ongoing reporting dashboards and continually recommending optimizations to our activations in order to achieve our goals
- Performing List Acquisition and Management (CRM experience helpful)
- Manage our customer email list; prepare segments for targeted campaigns, monitor overall list hygiene and performance
- Help with Trade show/Event management (pre-show/post-show mailings)
- Creating and managing Monthly Promotional Offers, including Monthly e-Newsletters
Minimum Requirements
- 4+ years of marketing experience, with at least 2 in B2C; agency experience and/or experience at a fast-growing startup environment preferred
- Bachelor’s degree (in Marketing) or higher from an accredited college or university
- Experience with direct response digital channels and a drive to develop new channels
- Deep consumer focus; able to evaluate marketing ideas and activations through a consumer lens and are skilled at helping others work this way
- Strong marketing analytics/data skills including forecasting, modeling, and interpretation of results. Proficiency in Excel and Google Analytics are a must
- Experience crafting and executing effective content across social media platforms in service of a brand (Hootsuite, Facebook, Twitter and LinkedIn)
- Excellent project management skills. You are supremely organized and have the ability to keep numerous projects with different timelines moving forward simultaneously
- Proficiency using all Microsoft Products
- Strong editing skills with exceptional spelling and grammar
- Well-developed verbal and written communication skills with good editing abilities
- Writing experience in a business to business (B2B) context that includes technology and/or marketing topics is a huge plus
- Fantastic work ethic, collaboration and teamwork skills, ability to roll-up-your sleeves, multi-task and meet tight deadlines with an ability to thrive in a fast-paced environment
Experiture is a wholly owned by multi-channel technology specialist Indros Group, with offices in North America and India. For more information, visit experiture.com.