Search, Display, and other PPC Solutions from Experiture
Enhance your Search, Display and Retargeting Efforts
Your audience is surfing the Internet, looking for products and services similar to those that you offer. But will they find you? Search engine marketing (SEM) and online display advertising targets interested or prospective buyers, and attempts to convert those eyeballs into sales.
With Experiture, you can maximize the relevancy and impact of your online advertising spend with solutions that maximize the effectiveness, efficiency and measurability of search engine marketing (SEM), display, retargeting, and other PPC efforts.
When you use Experiture’s Landing Page creation tools to make offer-specific landing pages, you improve the efficiency of your online Search spend. The search engines will consider your ad more relevant — thereby serving your ads to more people, for less cost — driving down your cost-per-click over time.
Furthermore, offer-specific landing pages convert visitors more effectively than a site’s homepage — and so your display, retargeting search marketing efforts are helped along by helping to transform more click-through traffic into prospects and customers….making your online spend more efficient.
With Experiture, your Search Engine and Display Ad initiatives can also be enhanced with our unique cookie-based website visitor tracking. This feature allows you to track anonymous website visitors — storing their interactions in their customer record even before knowing who they are — so that by the time they fill out a form on your website or otherwise tell you who they are, you already know a little bit about them….and can market to them accordingly.
With Experiture, you can also place retargeting pixels on their offer-specific landing pages and other web content. By enabling retargeting campaigns for respondents, you can ensure that their offer resonates with those that click, if they do not respond initially. You can also place “burn” pixels on response confirmation pages in Experiture, so that you are not wasting your ad dollars showing your offer to those who have already taken up your offer.
Features and Benefits:
- Connects search activity to inbound leads so marketers can concentrate on their most profitable activities
- Discover which campaigns and keyword groups are driving conversions
- Track the performance of your online marketing with unique URLs for ads and ad groups
- Easily create program- and initiative-based reports to prove your search engine marketing performance
- Create and deploy conversion-optimized landing pages with Experiture’s WYSIWYG site creation tools, with no special technical skill
- Easily deploy A/B tests for landing pages without IT
- Personalize sections of your pages or customer portals for various customer segments — without any HTML code
- Capture and use information from visitors to segment and individualize content
- Use progressive profiling to capture and store more information about your customers
- Make your customer acquisition more efficient by using Experiture for your online marketing initiatives