Win more deals and Lose out on fewer opportunities with Lead Nurturing from Experiture
Lead nurturing refers to the act of systematically contacting prospects over time with relevant messages and content that encourages them along the purchase process.
For B2B marketers and companies with direct sales teams, lead nurturing has become an integral part of any marketing strategy. No matter your prospects’ purchase readiness – lead nurturing keeps you top-of-mind over time, while also building trust and creating emotional connections.
The fact is, most buyers will not purchase immediately when they start researching and contacting vendors. However, most eventually do end up buying: according to a study from SiriusDecisions, 80% of prospects deemed “unready to purchase” by sales do in fact make a purchase within 24 months.
With Lead Nurturing from Experiture, you can put yourself in the best position to have them buy from you – rather than your competitor – when they finally do decide to act.
With Experiture Lead Nurturing you get:
- An Easy interface for sending automated email marketing.
- Triggered emails that can respond with relevant information when your prospects interact with your marketing
- Deep CRM integrations that pull prospects into programs – and return engagement history and other information into each individual record
- Lead scoring that helps your sales team focus on the most purchase-ready prospects
- Robust ROI reporting on the effectiveness of your lead generation efforts
Your marketing has worked hard to get these prospects – now give your sales team every chance of success with them. Try Experiture’s Lead Nurturing to start winning more deals and losing out on less opportunities.