When it is time to think of all the things you are thankful for, don’t forget the ones that make your job easier. Marketing automation is the gift that keeps on giving, allowing you to multiply your efforts, effortlessly. It simplifies your marketing processes, personalizes your messages, and integrates into many marketing channels. A […]
Most marketing managers know that content marketing is important, but they aren’t always sure how to get the results that they want. If you are looking for ways to get more out of your content marketing efforts, these seven essentials are a good place to start. To be effective, your content marketing should include:
Customer […]
The internet has become an impressive force in the world of modern commerce and communication. Nearly 90 percent of the U.S. population goes online, and they are using the internet for everything from researching brands to connecting with friends. For your organization to have the presence needed to engage with these prospects, you need a […]
Sometimes it’s all about the amount of control that is applied to a particular situation. Too much can be obsessive, while too little can lead to chaos. Applying just the right amount of control, however, leads to a smoothly-functioning operation. Since consumers now exert more control over the purchasing process and determine when and […]
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, you will likely find yourself trying to analyze multiple competing channels, trying to determine which is most likely to contribute to your success. It can feel as though you need a team of marketing […]
Marketing automation is a powerful tool in the hands of businesses. It has been shown to drive a 14.5 percent increase in sales activity while reducing marketing overhead costs by 12.2 percent. The nonprofit sector is intensely competitive and these organizations need every advantage possible. Nonprofits who want to improve their ability to nurture relationships and […]
There are a lot of options for marketing automation, but some are better than others. When picking the right one for your brand, consider this marketing automation checklist:
1. An Easy to Use Interface
Marketing automation is supposed to make things easier, right? Four out of five marketers say that ease of use is the most important […]
Marketing Automation allows you to do more without having to do it all manually, but it isn’t totally automatic. To get the most benefit from marketing automation, you need to use the technology wisely. A number of areas need care and attention. Here are a few marketing automation mistakes people commonly make:
1. Not marketing for your customers’ […]
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