Marketing Software to Create Connected Customer Experiences
Several forces impact today’s marketers. Buyers are more saavy, taking advantage of the many channels available to research, compare, and purchase goods and services.
Brand conversations are now happening across a number of channels including email, mobile devices, social media, online, social media, in-store, and elsewhere. Meanwhile, the amount of data being generated across all of these channels has exploded — and thanks to technologies such as cloud computing, customer-driven organizations can accumulate, organize, analyze, and act upon this data ever more rapidly. When you put it all together, these forces are compelling marketers to completely shift the way that they use technology as they try to cut through the noise. For most customer-driven organizations, there is a need for an all-in-one marketing software ecosystem that provides marketers and other users with:
A Unified Customer View
Track consumer profile data and behaviors across offline, digital, social, and mobile channels in a single, centralized marketing data warehouse
Cross-Channel Messaging Tools
Design & coordinate engaging customer experiences to take each customer on an individualized journey that encourages your preferred outcomes
Robust Personalization
Deliver relevant, personalized content and messages across channels and devices
Multichannel Messaging Management
Use our intuitive drag-and-drop marketing program designer to create and automate complex multi-channel messaging programs.
Reporting & Analytics
Measure and maximize impact across marketing channels
Learning & Optimization
Slice and dice your analytics to get insights, and use our built-in A/B Testing tool to optimize your marketing
Experiture’s cloud-based customer experience marketing platform was designed from the ground-up to enable customer-driven organizations of all types to orchestrate, launch, measure and optimize connected, multichannel customer experiences.
Marketing “Data Warehouse”
The Experiture platform contains a discrete, secure, optimized database with information about each of your prospects and customers. We also provide an open data architecture so that Experiture can assimilate marketing data from disparate platforms and databases across the organization. The Experiture platform thus serves as the system of record for the marketing department and other business users — storing the results of customer interactions from across marketing, direct sales or support, and transactional systems.
The Central Nervous System of your Organization’s Marketing
At the heart of our platform is a powerful, yet intuitive and easy-to-use set of tools for the creation, automation and management of complex marketing programs that incorporate numerous online and offline channels. This central nervous system enables organizations to create and manage streams of multichannel messaging for different sets of customers that promote continuous connected conversations that foster engagement over the entire customer lifecycle.
Reporting and Analytics
Experiture was purpose-built to handle large volumes of data and produce analytics that help users gain insights from trends over time. Identify patterns of customer behavior; determine the highest-performance personalized marketing messages and offers; and use multi-channel analytics to improve attribution. Put it all together to prove the impact and effectiveness of your marketing, sales and support, and other activities on customer value.
Open Platform Architecture for Custom Integrations
Experiture is an extensible hub — allowing you to connect data sources from across the organization, and also, to bring together applications from third-party Application Partners in our Experiture App Marketplace. Taken together, our platform can provide a complete ecosystem of marketing solutions. Experiture also has available API’s for integration with other enterprise systems and applications, including ERP, e-commerce, call center and CRM software; DMP and audience information; and others such as event management and data augmentation solutions.
Scalable and Secure
Our platform runs on enterprise-class infrastructure in top tier data centers with guaranteed service-levels – so you can rest easy knowing your data is always secure and available. We leverage our database architecture and operation expertise to make sure customers can safely and predictably scale their databases to millions of customer and prospect records, with thousands of individual data points about each customer. We have been issued SSAE 16 and SOC 2-level reports and are compliant with many industry-specific data privacy regulations.
Want to learn how Experiture's marketing software helps create connected customer experiences?
Contact Experiture today for more information.
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