How to Attract Guests During the Off-Season with Experiture
You don’t need to run a ski resort in the summer or a beach hotel in the winter to face the challenge of attracting guests year-round. Just ask any hospitality marketer: nearly all of them deal with seasonality.
But off-seasons don’t have to mean empty rooms. With the Experiture marketing platform, you can build data-driven campaigns that attract guests, drive bookings and increase revenue even during the slow months. Let’s explore how you can maximize your off-season campaigns with personalized, omnichannel marketing strategies.
Craft Unique Experiences Through Guest Personalization
One of the most effective ways to increase off-season hotel bookings is by offering tailored promotions that resonate with your guests’ specific preferences. With Experiture, you can easily group your audience based on key data dimensions such as their past behavior, interests or demographic details.
For example, if a couple visited your resort during the winter for skiing, you could offer them a discounted spa weekend or wine-tasting during the summer. Experiture integrates with your property management system (PMS) – platforms that manage hotel operations aspects such as reservations and bookings. By using the data you already have – past booking behaviors, preferences, loyalty status – Experiture helps you create highly personalized omnichannel campaigns that target guests with experiences they’ll love – even when your usual offerings aren’t available.
Reach Guests Everywhere with Omnichannel Campaigns
Today’s travelers interact with multiple channels – email, SMS, mobile, PURL, QR codes and direct mail. The Experiture omnichannel marketing solution allows you to coordinate and synchronize your messaging across all these channels, digital and physical, ensuring that your promotions are visible and relevant. Experiture ensures your personalized offers reach guests through the right channels at the right time. This consistent visibility keeps your promotions at top-of-mind.
For example, you can send an email campaign to past guests promoting your summer activities, follow up with an SMS reminder about the offer and use targeted ads to reinforce the message. This integrated approach increases the chances that guests will book an off-season stay.
Experiture also tracks the effectiveness of each channel. By analyzing performance metrics, Experiture identifies which channels are driving the most engagement and conversions. With data insights in hand, hospitality marketers can improve underperforming campaigns and focus on the ones that work best for future communications.
Automate Off-Season Promotions and Watch the Bookings Fly In
Manually managing off-season promotions can be time-consuming, but the Experiture platform’s automation tools simplify the process. By setting up automated workflows, you can send timely, relevant offers to guests based on specific triggers – like previous stays, anniversary bookings or upcoming travel dates. When a guest makes a reservation, that information is automatically captured and synced within the Experiture platform. From there, Experiture can use, say, upcoming travel dates, as triggers for automated workflows to offer dinner reservations, a spa treatment or room upgrade.
This automation allows you to deliver personalized promotions exactly when they’re most likely to engage guests and drive bookings. For example, as summer approaches, you can automatically send personalized summer getaway promotions to guests who typically visit your hotel during the winter. These automated campaigns ensure that your off-season marketing runs smoothly with high engagement at the most opportune moments – whether just before an important travel date, during a guest’s stay or following up after a visit. Relieved of laborious manual marketing tasks, you can stay focused on important day-to-day operations.
Highlight Unique, Off-Season “Hidden-Gem” Attractions
During your off season you can offer guests unique, memorable experiences that differ from your peak season. The Experiture platform’s dynamic content management system allows you to tailor each communication in real time to highlight these offerings, ensuring your messaging aligns with guests’ interests based on past behaviors.
Whether you’re promoting a wellness retreat, a culinary weekend, or adventure activities like hiking and biking, you can dynamically adjust content for different audiences. For example, a guest who has previously stayed at your resort during ski season could receive off-season promotions for summer kayaking or a scenic lakeside retreat. This flexibility allows you to create engaging campaigns that highlight the best of what you offer during the quieter months.
Maximize “Staycations” with Geofencing and Location-Smart Offers
During off-seasons, local or regional visitors might be more likely to book a last-minute getaway. With the Experiture platform’s geofencing capabilities, you can target these guests with location-specific offers. Geofencing is a powerful feature within the Experiture platform allowing you to engage guests based on their physical location. You can set up virtual boundaries, or “geofences,” around specific areas such as the resort entrance, even competitor locations. With geofences, you can trigger automated offers to guests when they enter, exit or are near these areas. These virtual boundaries trigger and deliver real-time offers to people who pass by.
For example, you can send a push notification to guests within a 10-mile radius offering a last-minute booking, day spa pass or discounted dinner at your restaurant. This localized marketing tactic helps attract nearby customers who, for example, are looking for spontaneous getaways during the off-season.
Off-season marketing doesn’t have to mean empty lobbies and quiet halls. By leveraging the Experiture solution’s personalization, automation, omnichannel capabilities and geofencing tools, you can attract guests, increase off-season bookings and keep your revenue flowing year-round.
Ready to turn your slow season into a growth opportunity? Contact Experiture today to speak to a product expert on creating data-driven marke
Craft Unique Experiences Through Guest Personalization
One of the most effective ways to increase off-season hotel bookings is by offering tailored promotions that resonate with your guests’ specific preferences. With Experiture, you can easily group your audience based on key data dimensions such as their past behavior, interests or demographic details.
For example, if a couple visited your resort during the winter for skiing, you could offer them a discounted spa weekend or wine tasting during the summer. Experiture integrates with your property management system (PMS) – platforms that manage hotel operations aspects such as reservations and bookings. By using the data you already have – past booking behaviors, preferences, loyalty status – Experiture helps you create highly personalized omnichannel campaigns that target guests with experiences they’ll love – even when your usual offerings aren’t available.
Reach Guests Everywhere with Omnichannel Campaigns
Today’s travelers interact with multiple channels – email, SMS, mobile, PURL, QR codes and direct mail. The Experiture omnichannel marketing solution allows you to coordinate and synchronize your messaging across all these channels, digital and physical, ensuring that your promotions are visible and relevant. Experiture ensures your personalized offers reach guests through the right channels at the right time. This consistent visibility keeps your promotions at top-of-mind.
For example, you can send an email campaign to past guests promoting your summer activities, follow up with an SMS reminder about the offer and use targeted ads to reinforce the message. This integrated approach increases the chances that guests will book an off-season stay.
Experiture also tracks the effectiveness of each channel. By analyzing performance metrics, Experiture identifies which channels are driving the most engagement and conversions. With data insights in hand, hospitality marketers can improve underperforming campaigns and focus on the ones that work best for future communications.
Automate Off-Season Promotions and Watch the Bookings Fly In
Manually managing off-season promotions can be time-consuming, but the Experiture platform’s automation tools simplify the process. By setting up automated workflows, you can send timely, relevant offers to guests based on specific triggers – like previous stays, anniversary bookings or upcoming travel dates. When a guest makes a reservation, that information is automatically captured and synced within the Experiture platform. From there, Experiture can use, say, upcoming travel dates, as triggers for automated workflows to offer dinner reservations, a spa treatment or room upgrade.
This automation allows you to deliver personalized promotions exactly when they’re most likely to engage guests and drive bookings. For example, as summer approaches, you can automatically send personalized summer getaway promotions to guests who typically visit your hotel during the winter. These automated campaigns ensure that your off-season marketing runs smoothly with high engagement at the most opportune moments – whether just before an important travel date, during a guest’s stay or following up after a visit. Relieved of laborious manual marketing tasks, you can stay focused on important day-to-day operations.
Highlight Unique, Off-Season “Hidden-Gem” Attractions
During your off season you can offer guests unique, memorable experiences that differ from your peak season. The Experiture platform’s dynamic content management system allows you to tailor each communication in real time to highlight these offerings, ensuring your messaging aligns with guests’ interests based on past behaviors.
Whether you’re promoting a wellness retreat, a culinary weekend, or adventure activities like hiking and biking, you can dynamically adjust content for different audiences. For example, a guest who has previously stayed at your resort during ski season could receive off-season promotions for summer kayaking or a scenic lakeside retreat. This flexibility allows you to create engaging campaigns that highlight the best of what you offer during the quieter months.
Maximize “Staycations” with Geofencing and Location-Smart Offers
During off-seasons, local or regional visitors might be more likely to book a last-minute getaway. With the Experiture platform’s geofencing capabilities, you can target these guests with location-specific offers. Geofencing is a powerful feature within the Experiture platform allowing you to engage guests based on their physical location. You can set up virtual boundaries, or “geofences,” around specific areas such as the resort entrance, even competitor locations. With geofences, you can trigger automated offers to guests when they enter, exit or are near these areas. These virtual boundaries trigger and deliver real-time offers to people who pass by.
For example, you can send a push notification to guests within a 10-mile radius offering a last-minute booking, day spa pass or discounted dinner at your restaurant. This localized marketing tactic helps attract nearby customers who, for example, are looking for spontaneous getaways during the off-season.
Off-season marketing doesn’t have to mean empty lobbies and quiet halls. By leveraging the Experiture solution’s personalization, automation, omnichannel capabilities and geofencing tools, you can attract guests, increase off-season bookings and keep your revenue flowing year-round.
Ready to turn your slow season into a growth opportunity? Contact Experiture today to speak to a product expert on how you can create data-driven marketing campaigns that fill your venues, even when your peak season is months away.
