Introducing Experiture 9.0

Redefining Omni-channel Marketing Automation for the Modern Era

Experiture 9.0 is the most transformative update in our platform’s history. This release delivers powerful new capabilities, cutting-edge features, and enhanced performance to help marketers connect, engage, and convert their audiences more effectively than ever before. Below are the highlights, designed to showcase how these updates align with our vision to empower data-driven, omnichannel marketing.

Brand-New Landing Page Editor

What It Is

Experiture 9.0 introduces a completely reimagined landing page editor that simplifies the creation of high-performance, fully customizable landing pages. With hundreds of responsive templates, advanced design tools, and integrated personalization features, the new editor is designed to empower marketers to create engaging, conversion-focused experiences quickly and efficiently.

Key Benefits

  • Blazing-Fast Page Rendering: Optimized for performance, landing pages built with the new editor load faster than ever, ensuring a seamless user experience for visitors across all devices. This improvement helps reduce bounce rates and increase conversions.
  • Upgraded Editor with Intuitive Drag-and-Drop Functionality: Build professional, high-conversion landing pages in minutes using an upgraded editor with improved drag-and-drop capabilities, making it easy for marketers of all skill levels to customize page layouts, imagery, and design.
  • Advanced SEO Optimizations: The editor eliminates common SEO challenges by enabling the creation of SEO-friendly URLs, META tags, and headers. Say goodbye to iFrames—your pages are fully optimized for search engine visibility, increasing traffic and discoverability.
  • Integrated Personalization and Dynamic Content: Leverage customer data and behavioral insights to dynamically tailor landing page content, including personalized offers, images, and messaging. This allows you to deliver relevant, 1:1 experiences at scale.
  • Multi-Step Workflows for Seamless Journeys: Create multi-step landing page workflows that guide users through the customer journey—from signup forms to thank-you pages and beyond—providing a cohesive experience from start to finish.
  • Enhanced Widget Library and Custom Elements: Add forms, videos, image carousels, countdown timers, and other rich media elements to landing pages using a revamped widget library. Advanced customization options give marketers greater creative control over their designs.

What’s Coming Next

The new landing page editor lays the groundwork for future enhancements, including deeper integration with the upcoming Rule Builder and support for generative AI-assisted page creation. Soon, marketers will be able to automatically generate layouts, copy, and imagery tailored to campaign goals and audience insights, dramatically reducing the time to launch high-performing pages.

How It Aligns with Our Vision

This update is a major step toward our vision of providing marketers with the most powerful, yet user-friendly tools for creating customer journeys. By removing technical barriers and speeding up workflows, the new landing page editor enables marketers to focus on driving engagement, conversions, and ROI—all while delivering beautiful, personalized web experiences.

XYRA Natural Language Segmentation

What It Is

A groundbreaking feature in Experiture 9.0, XYRA allows marketers to build audience segments using simple, natural language queries. Gone are the days of complex formulas and technical expertise—XYRA makes segmentation accessible to all.

Key Benefits

  • Simplified Segmentation: Marketers can create sophisticated audience segments by typing plain language queries, such as “Find all customers who opened emails in the last 30 days and clicked a link.”
  • Intelligent Query Validation: The system intelligently validates queries and provides feedback to help users refine their segmentation criteria.
  • Seamless Integration: XYRA works seamlessly with advanced audience management tools, enabling users to combine intuitive query-building with powerful segmentation capabilities.

How It Aligns with Our Vision

We believe that advanced marketing tools should be accessible to all users, regardless of technical skill level. XYRA democratizes segmentation, empowering every marketer to harness the power of data without barriers.

Unified Multi-Tenant and Sub-Account Management

What It Is

A redesigned, enterprise-grade multi-tenant architecture and sub-account management system, specifically designed for organizations that qualify for multi-tenant access. This capability allows agencies, enterprises, and large organizations to manage complex account hierarchies with ease while maintaining strict separation of data and workflows between accounts.

Key Benefits

  • Personalized Campaigns and Workflows: Tailor campaigns, reporting, and workflows for each tenant or sub-account, ensuring they meet unique brand or business needs.
  • Streamlined Administration: Manage users, roles, and permissions across parent accounts and sub-accounts with a consistent and intuitive interface. Empower administrators to assign granular access levels, including roles such as Account Owners, Admins, or Reporting Users.
  • Seamless Navigation Between Accounts: Effortlessly transition between parent accounts and sub-accounts, with all actions performed within a single, unified platform. Users can maintain visibility and control without the need to log in and out of multiple accounts.
  • Scalable and Configurable Sub-Accounts: Create, activate, and manage sub-accounts on demand, with each sub-account inheriting the organizational hierarchy and time zone settings of the parent account while allowing for unique, account-specific configurations.

How It Aligns with Our Vision

This update reflects our commitment to providing a scalable, secure, and highly adaptable platform that supports the operational complexity of agencies and enterprises. By reducing administrative overhead and improving collaboration, we enable marketers to focus on their core mission: building impactful, results-driven campaigns.

Advanced Audience Management

What It Is

With Experiture 9.0, audience management has been reimagined into a unified, streamlined experience. By merging the functionality of “Data Sources,” “Lists,” and “Segmentation” into a single “Audience” section, marketers can now manage, segment, and activate their audiences more efficiently than ever. This unified approach eliminates redundant workflows and delivers a cohesive experience from data ingestion to campaign execution, helping enterprises drive personalized engagement at scale.

Key Benefits

  • Centralized Data and Segmentation: Manage all aspects of audience creation, data uploads, and segmentation from one intuitive interface. This unified section simplifies the entire process by allowing marketers to upload data, segment audiences, and activate them for campaigns without switching tools.
  • Faster Audience Activation: Marketers can directly associate both static lists and dynamic segments with campaigns the moment they are created. This removes the need for multi-step processes like uploading lists, creating separate segments, and then linking them to campaigns.
  • Dynamic Segmentation Capabilities: Create highly precise audience segments using advanced filters and rules based on behavioral, demographic, or transactional data. Dynamic segments ensure that campaigns always use the most up-to-date audience data, adapting automatically as new information is ingested.
  • Seamless Integration with Campaigns: Audiences, whether static or dynamic, can be effortlessly activated in Experiture’s campaign orchestration tools, allowing marketers to immediately execute personalized, data-driven campaigns at scale.

How It Aligns with Our Vision

At Experiture, we understand that audience data is at the core of every successful marketing strategy. With this unified audience management system, we aim to:

  • Streamline Enterprise Workflows: By centralizing audience management, we reduce friction in campaign execution, enabling enterprises to go from data ingestion to live campaigns faster than ever.
  • Make Data Actionable: Transform raw data into ready-to-use, segmented audiences that drive hyper-personalized campaigns across channels—helping marketers connect with their customers on a deeper level.

Call Tracking and SMS Keyword Management

What It Is

Experiture 9.0 enhances offline and mobile engagement with integrated call tracking and SMS keyword management. Marketers can now connect their online campaigns to phone calls and text message interactions, providing a holistic view of customer engagement.

Key Benefits

  • Order and Manage Tracking Numbers: Easily order call tracking numbers and assign them to campaigns to monitor inbound and outbound phone interactions.
  • Call Recording and Reporting: Track call durations, outcomes, and recordings directly in the platform, ensuring valuable insights into offline customer interactions.
  • Seamless Integration with Campaigns: Combine call tracking and SMS data with your email, landing page, and ad campaigns to create a unified engagement strategy.
  • SMS Keyword Automation: Set up SMS keywords that trigger automated responses, ensuring consistent user engagement.
  • Manage and Monitor SMS Interactions:: Track SMS keyword performance and response rates directly within the platform.
  • Integrated Campaign Reporting:: Combine SMS data with other campaign channels to provide a holistic view of engagement.

How It Aligns with Our Vision

By bridging the gap between online and offline interactions, we enable marketers to build an omnichannel strategy that captures every customer touchpoint. These tools empower teams to measure and optimize campaign performance holistically.

New Form Builder

What It Is

The revamped form builder in Experiture 9.0 makes it easier than ever to design, customize, and deploy professional forms. Built with drag-and-drop functionality and a library of pre-designed templates, the form builder simplifies lead generation and data capture.

Key Benefits

  • Drag-and-Drop Simplicity: Create visually appealing forms in minutes with intuitive drag-and-drop tools—no coding required.
  • Customizable Templates: Choose from a variety of pre-designed templates tailored for lead capture, surveys, event registration, and more.
  • Powerful Integrations: Embed forms seamlessly into landing pages, emails, or third-party systems, ensuring smooth data flow into your marketing workflows.
  • Real-Time Validation: Built-in validation ensures that form submissions meet your data quality standards, reducing incomplete or invalid entries.

How It Aligns with Our Vision

Our goal is to help marketers streamline data collection and lead generation without technical barriers. By enabling easy-to-build, high-quality forms, we ensure that collecting insights is as effortless as analyzing them.

High-Performance Email Composition

What It Is

Experiture 9.0 introduces a state-of-the-art email composition engine that redefines speed, reliability, and scalability. Designed for high-demand enterprise environments, the updated engine ensures seamless delivery of large broadcasts and supports advanced personalization, making it easier than ever to create dynamic, data-driven email campaigns.

Key Benefits

  • Upgraded Composition Engine for Reduced Latency: Our enhanced composition engine minimizes latency, enabling lightning-fast message creation and delivery. It is built to support large-scale email broadcasts under tight deadlines, ensuring campaigns reach inboxes quickly and efficiently.
  • Failover Technology for Reliable Delivery: Ensure campaigns are delivered without interruption, even during unforeseen disruptions, thanks to built-in failover technology that safeguards message delivery performance.
  • Unified Composition Engine Architecture: This release introduces a unified architecture for campaign composition that will soon extend across all channels (email, SMS, landing pages, etc.). By consolidating the underlying architecture, we streamline management and maintenance, enabling marketers to execute and scale omnichannel 1:1 campaigns with ease.
  • Revamped Widget and Complex Personalization Composition: Leverage relational data objects—such as offers, hotel portfolios, and custom relational tables—for dynamic, personalized messaging at scale. This enhancement significantly accelerates the creation of complex messages by integrating seamlessly with your organization’s data structures.
  • Ready for the Next Evolution: Revamped Rule Builder (Coming Soon): Prepare for a whole new experience in creating dynamic, personalized 1:1 customer journeys. The soon-to-be-released Rule Builder will use Generative AI to empower marketers to deliver fully customized messaging, images, and content dynamically across groups or individuals. This update will revolutionize personalized marketing at scale.

How It Aligns with Our Vision

With Experiture 9.0, we are laying the foundation for true 1:1 omnichannel marketing at scale. By improving the speed, flexibility, and extensibility of our composition engine, we empower marketers to deliver exceptional experiences to their audiences—whether they are broadcasting to millions or tailoring messages to individuals. This is the future of marketing: agile, intelligent, and deeply personal.

Advanced Engagement Tracking

What It Is

Experiture 9.0 elevates engagement tracking to a new level, going beyond basic metrics to deliver advanced, actionable insights across email campaigns and landing pages. These enhancements provide marketers with a richer understanding of customer behavior, campaign effectiveness, and platform interactions. With deeper tracking capabilities and more sophisticated analytics, marketers can optimize their campaigns with unprecedented precision. These features will be unlocked as a part of the new BI Dashboard we are releasing after the holidays.

Key Benefits

  • Comprehensive Engagement Insights: Device types, operating systems, screen resolutions, referral sources, and geolocation data to build a holistic picture of audience behavior.
  • Enhanced Email Server Interaction Reports: Access detailed information on server responses, including bounce reasons, delivery delays, and recipient mail server interactions. This helps marketers troubleshoot deliverability issues and ensure higher inbox placement.
  • Advanced Landing Page Interaction Data: Monitor user behavior on landing pages with metrics that enhance form submissions with heatmaps, click maps, time-on-page, and session tracking. Understand where users are dropping off and which elements drive the most engagement.
  • Event-Based Engagement Tracking: Set up custom events (e.g., button clicks, video plays, or scroll depth) for emails and landing pages to capture nuanced engagement data that aligns with your campaign goals.
  • Predictive Engagement Insights (Coming Soon): Prepare for the rollout of predictive analytics, which will use AI to forecast engagement trends and recommend optimization strategies based on historical campaign data.
  • Customizable Dashboards: Tailor dashboards to display the metrics that matter most to your business. Visualize campaign performance across multiple KPIs, giving teams instant access to actionable insights.

How It Aligns with Our Vision

We are committed to providing marketers with advanced tools that go beyond surface-level metrics. By offering deeper engagement tracking and analytics, Experiture 9.0 helps organizations understand their audiences on a granular level, enabling smarter, data-driven decisions that refine strategies and maximize campaign impact. This update reinforces our vision of delivering actionable insights that drive measurable results across omnichannel marketing efforts.

User and Account Management

What It Is

The updated user and account management system in Experiture 9.0 simplifies the process of onboarding, managing roles, and maintaining account security. This update balances ease of use with enterprise-grade security features.

Key Benefits

  • Streamlined Onboarding: Invite and manage pending users with a clear, intuitive interface that tracks invitation statuses.
  • Granular Role Management: Assign roles like Account Owner, Admin, or Reporting User with precise control over permissions to ensure data security and operational efficiency.
  • Flexible 2-Factor Authentication: Enhance account security with two-factor authentication now with multiple channels for delivery including email or SMS, tailored to user preferences.
  • Multi-Account Management: Switch between accounts or manage multiple sub-accounts from a single interface without logging in and out repeatedly.

How It Aligns with Our Vision

We understand that a secure platform is a trusted platform. This update ensures that user and account management processes are simple, flexible, and secure, empowering organizations to operate efficiently and confidently.

List Download Enhancements with Secure Delivery

What It Is

A high-performance, secure download system for audience lists, designed to handle large record sets efficiently while prioritizing data security. When a download exceeds a certain size threshold, the system triggers an automated process to securely deliver the download link to the user’s registered email.

How It Works

  • Large list downloads are processed in the background to ensure platform performance remains unaffected.
  • Once the download is ready, an email with a secure download link is sent to the user.
  • The user must authenticate into the platform (if not already logged in) to access the download, ensuring the link cannot be misused or intercepted.

Key Benefits

  • Enhanced Security: By requiring authentication, we protect sensitive audience data and reduce the risk of unauthorized downloads.
  • Improved Performance: Processing large downloads in the background ensures the platform remains fast and responsive for all users, even during high-traffic periods.
  • Seamless User Experience: Users receive timely notifications and can download their files at their convenience without platform disruptions.

How It Aligns with Our Vision

This feature demonstrates our dedication to balancing performance with security, ensuring that organizations can safely manage and extract value from their data without compromising speed or usability.

Bug Fixes and Minor Enhancements

What It Is

Experiture 9.0 includes platform-wide improvements to address known issues, enhance stability, and improve usability across all features.

Key Benefits

  • Faster, Smoother Workflow: Improved performance ensures a faster and more responsive experience for all users.
  • Stability and Reliability: Fixes for minor bugs result in fewer disruptions and a more dependable platform.
  • Enhanced Usability: Updated UI elements and workflows make the platform even more intuitive for marketers at every skill level.

How It Aligns with Our Vision

We are committed to continuously improving the platform based on user feedback, ensuring that Experiture remains a reliable and effective tool for marketing success.