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Using Marketing Automation to Build Awareness

A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement: The work is just beginning once an initial sale is made. Marketing automation in the form of automated, ongoing personalized messaging, engages customers at every stage of the customer lifecycle. At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations.

List Building: The #1 Overlooked Strategy

We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.

4 Tips for Using Data to Boost an Online Personalization Strategy

An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales

Why the Mobile Audience Is Important, and How to Reach Them

Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.

B2C Companies Need Customer Experience Automation

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.

How Marketing Automation Will Power Your Lean Startup

When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, you will likely find yourself trying to analyze multiple competing channels, trying to determine which is most likely to contribute to your success. It can feel as though you need a team of marketing professionals [...]

7 Reasons Why Your Nonprofit Needs Marketing Automation

Marketing automation is a powerful tool in the hands of businesses. It has been shown to drive a 14.5 percent increase in sales activity while reducing marketing overhead costs by 12.2 percent. The nonprofit sector is intensely competitive and these organizations need every advantage possible. Nonprofits who want to improve their ability to nurture relationships and build [...]

Marketing Automation Checklist: 5 Things Your Program Should Definitely Have

There are a lot of options for marketing automation, but some are better than others. When picking the right one for your brand, consider this marketing automation checklist: 1. An Easy to Use Interface Marketing automation is supposed to make things easier, right? Four out of five marketers say that ease of use is the most [...]

5 Marketing Automation Mistakes You Are Making

Marketing Automation allows you to do more without having to do it all manually, but it isn’t totally automatic. To get the most benefit from marketing automation, you need to use the technology wisely. A number of areas need care and attention. Here are a few marketing automation mistakes people commonly make: 1. Not marketing for your customers’ [...]

10 Ways Marketing Automation Benefits Your Business

Marketing automation benefits your business by allowing you to use your personnel assets in the areas they are most effective while helping your business run more efficiently. Today’s businesses run lean. You need every tool available to give you an edge. Here are A few Marketing Automation Benefits: 1. Lower staffing costs A lot of [...]