Experiture’s Customer Data Warehouse: Your Marketing Database of Record
Experiture includes a centralized “customer data warehouse” database that aggregates information about your customers from multiple, disparate sources into a single system of record
The information collected in Experiture’s centralized database — or “customer data warehouse” — spans contact information and demographic “profile” data, and transactional “interactions”, and also automatically stores “behaviors”- how each individual person that interacts with you. Experiture stores this customer data and allows you to segment your audience based on that data.
Experiture’s Customer Experience Marketing Platform can:
- Consolidate and store customer data from different systems across your organization
- Use customer data, such as profile or behavior, as a basis for marketing segmentation
- Sync data warehouse information with your other systems via our open APIs and web services
- Create custom fields and tables to store data specific to your business, such as transactions
- Use profile data and interactions to score your customer behavior so you can focus your customer lifecycle marketing efforts
Stop relying on one-time slices of your customer database and “batch & blast” marketing campaigns — and start to efficiently create revenue-focused, data-driven marketing programs. Experiture’s centralized Customer Data Warehouse gives you a database of record to accumulate customer information from across the various, disparate systems in your organization — and empowers you to use the customer information you already have to power your marketing.
Want to learn more about how Experiture's Customer Data Warehouse capabilities can benefit your organization?
Contact a solution specialist today to find out more.
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