If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.
In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.
Enter Customer Experience Automation.
Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a […]
Download our Player Engagement Solutions Case Study and learn how one casino boosts redemptions by 80% using Experiture
How Casinos Can Lower Postage Costs and Boost Engagement with Experiture
There is a crisis in direct mail marketing today. Postage rates continue to surge – and so the cost using direct mail as the primary channel for […]
Casino hosts are critical to casinos: They are often the only personal link that the casino has with its premium players. Hosts help identify valuable players — and drive wagering and other activity — all while developing meaningful, personal relationships with each of the players. At the same time, hosts are also expected to help retain existing high-value players by continuously engaging them […]
We get a 88% higher rate of increase for newsletter opens with this one weird trick….seriously.
Rarely, if ever, is there “one weird trick” in marketing. In marketing, success is generally found only at the end of a long road paved by rigorous testing, endless optimization, and long lists of best practices.
While this is generally […]
In today’s intensely competitive gaming environment, it is more essential than ever to engage players across the channels they use every day. That is why a growing number of properties are starting to leverage a mobile app for casino marketing.
Using a Mobile App for Casino Marketing
Mobile loyalty programs’ sign-up rates are 5 times higher […]
In recent years, social media has skyrocketed in popularity, with 23 percent of Internet users spending all of their time on social networks and blogs. Social media has become one of the most effective marketing channels — and, according to the Content Marketing Institute, is a top channel used by marketers to distribute content.
But although social […]
In today’s intensely competitive gaming market, the cost of player acquisition is high – and shows no signs of letting up. In this environment, it is certainly more profitable to hold onto existing players – rather than find new ones. Therefore, knowing how to sustain interest is as important as attracting it in the […]
In a world where marketers jam up email inboxes with relentless messaging, it is crucial to have your organization’s marketing stand out any way that it can. However, many marketers unintentionally fall into common traps with email marketing – and so squander a valuable opportunity. According to research by the e-tailing group, the most […]
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery