It doesn’t matter how many leads you get if you can’t convert them to customers. The trip down the sales funnel takes a little finesse from you to ensure that fewer people slip out along the way. A few steps to increase your conversions:
1. Always personalize and customize your messages.
It’s said that a person’s […]
It is such a wonderful day in the business world when prospects come to the table completely ready to buy. They visit a website with credit card in hand, stride purposefully into a retail location, or place an inbound telemarketing call to the sales team. Unfortunately, though, that is not how the process usually […]
Your ability to protect and nurture your sales leads will directly impact your success as an organization, yet shockingly many organizations do not have an effective means of working with prospects and leads to turn them into customers. In fact, only 27 percent of web-generated leads receive any contact from companies. Brands need to […]
According to Forrester Research, companies that have good lead nurturing skills are able to generate 50 percent more sales ready leads while spending 33 percent less. Lead nurturing for your organization must be done carefully to maximize your ROI. Here are four main steps to focus on to add fuel to your efforts and spawn the […]
Lead nurturing, or slowly coaxing prospective buyers to become paying customers, is essential between the brand awareness and purchasing stages of the sales funnel. An estimated 93 percent of B2B buying processes begin with an online search. Yet, 50 percent of the leads currently in the system are not yet ready to buy. […]
It’s extremely rare for someone to jump up and buy your product the first time they’ve even heard of your brand. It takes careful nurturing to take your prospects from here to the sale. By incorporating these five practices, you will find that more people become your customers and that your marketing efforts are […]
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