Market to Meaningful Customer Segments
Experiture’s Customer Segmentation Tools help marketers uncover and engage targeted segments according to shared characteristics. Use what you know about your customers to find the audience for your messaging, and to present relevant content whether they engage with your company on the web, via email, through online ads, social media or using their mobile devices.
Use Experiture’s visual Customer Segmentation Tools to craft meaningful segments based on what you know about your customers. For example, you can group customers according to their interactions with your enterprise to easily create ongoing customer lifecycle marketing programs to attract new buyers, encourage purchases and repeat purchases, or engage lost or lapsed customers.
One Time Slice Program
Experiture’s dynamic content tools further enable marketers to incorporate what they know about certain customers and address different customer sub-groups within larger marketing programs. Create intuitively mapped, rules-based, targeted offers and other content — and truly individualize your various marketing messages.
The Dynamic Content Tools
Experiture’s Customer Segmentation makes it easy for marketers to identify key customer groupings — and provides a visual interface that enables ongoing engagement that strengthens relationship with your brand and encourage value-creation activities.
Experiture Segmentation Process
Experiture’s customer segmentation makes it easy for marketers to identify key customer groupings — and provides a visual interface that enables ongoing engagement that strengthens engagement with your brand and encourage value-creation activities.