CASE STUDY
Boosting Student & Alumni Engagement
How One Institution Increased Enrollment and Donor Contributions
See how Experiture helped drive student applications, alumni engagement, and donor support through personalized, cross-channel campaigns.
Results That Speak for Themselves
Discover the measurable outcomes achieved through our tailored approach, driving engagement and growth across key areas.
In student applications after implementing personalized engagement.
In alumni event participation through targeted outreach.
In donor contributions via data-driven, multi-channel campaigns.
Strategic Moves That Drove Success
Hyper-Personalization:
Leveraging data to deliver content that resonates with individual audience segments, from prospective students to alumni and donors.
Unified Messaging Across Channels:
Ensuring consistent and cohesive communication across all platforms—email, direct mail, social, and personalized portals.
Seamless Automation:
Streamlining processes with automated workflows to nurture leads, follow up with alumni, and engage donors with precision and timing.
Uncover the Full Playbook
Let’s discuss how these strategies can transform your engagement. Schedule a consultation to see how Experiture can work for your institution.
Overcoming Fragmented Communication with a Unified Engagement Strategy
Facing increasing competition, a well-known university struggled with inconsistent outreach to its key audiences—prospective students, alumni, and donors. Lacking a cohesive communication strategy, the institution saw missed opportunities in enrollment, event participation, and donor contributions. They turned to Experiture to transform their approach, implementing a data-driven, Omni-Channel marketing platform to unify and personalize their engagement efforts.
Challenge
Educational institutions are facing an increasingly competitive environment, where personalized engagement is essential to standing out. Our client, a well-known university, struggled with fragmented communication across prospective students, alumni, and donors. Their efforts lacked cohesion, leading to missed opportunities for engagement, lower enrollment rates, and stagnant alumni and donor participation. They needed a solution that could unify their outreach and allow them to communicate seamlessly across multiple channels while personalizing the experience for each audience.
Solution
The university partnered with Experiture to harness the power of our Omni-Channel Marketing Platform, transforming how they engaged with their key audiences. We implemented three key strategies:
- Data-Driven Personalization: By integrating their ERP and other data systems, we were able to leverage profile and behavioral data to create dynamic, personalized messaging. Each individual, whether a prospective student or a long-time donor, received content that was relevant and tailored to their specific journey.
- Omni-Channel Communication: To ensure a seamless experience, we coordinated campaigns across multiple channels—email, social media, direct mail, and personalized online portals. This holistic approach ensured that no matter where the audience interacted with the university, the message was consistent and engaging.
- Automated Workflows: We automated key communications, such as application follow-ups for prospective students, welcome emails for new enrollees, and donation thank-you messages for donors. These automated workflows allowed the university to engage audiences at the right time, without relying on manual intervention, improving efficiency and responsiveness.
Results
The results of this transformation were remarkable. Over the course of the campaign, the university saw significant improvements across key metrics:
- 30% increase in student applications, driven by personalized outreach and coordinated follow-up messaging.
- 15% boost in alumni event participation, thanks to targeted communication and streamlined event reminders.
- 20% growth in donor contributions, achieved through data-driven, personalized donation appeals and automated thank-you messages.
These results underscore the power of a unified, data-driven marketing strategy. By delivering the right message to the right audience at the right time, the university strengthened its relationships with students, alumni, and donors, setting the foundation for long-term success.
