CASE STUDY
Enhancing Patient Engagement & Driving Service Utilization with Experiture’s Healthcare Solutions
How One Healthcare Provider Increased Patient Engagement and Boosted Service Utilization Through Omni-Channel Campaigns
In this case study, we explore how Experiture helped a leading healthcare provider improve patient communication, increase appointment bookings, and drive patient satisfaction by leveraging data-driven, cross-channel marketing strategies.
Results That Speak for Themselves (Metrics):
Discover the measurable impact of personalized healthcare communication:
in appointment bookings through targeted outreach
in patient satisfaction via personalized engagement
in service utilization driven by automated follow-up and reminders
Strategic Moves That Drove Success:
Personalized Patient Communication:
Leveraging patient data to deliver customized messaging based on patient history, appointment schedules, and healthcare needs.
Cross-Channel Engagement:
Ensuring unified communication across email, SMS, direct mail, and personalized patient portals, creating a seamless experience for every patient touchpoint.
Automated Healthcare Workflows:
Streamlining patient engagement with automated workflows for appointment reminders, follow-ups, and re-engagement campaigns.
Uncover the Full Playbook
Let’s discuss how these strategies can transform your engagement. Schedule a consultation to see how Experiture can work for your institution.
Overcoming Fragmented Communication with a Unified Engagement Strategy
Facing increasing competition, a well-known university struggled with inconsistent outreach to its key audiences—prospective students, alumni, and donors. Lacking a cohesive communication strategy, the institution saw missed opportunities in enrollment, event participation, and donor contributions. They turned to Experiture to transform their approach, implementing a data-driven, Omni-Channel marketing platform to unify and personalize their engagement efforts.
Challenge
The healthcare provider struggled to maintain consistent communication with patients, resulting in missed appointments, lower patient satisfaction, and underutilization of services. Their fragmented communication across different channels hindered their ability to deliver personalized care and drive patient engagement.
Solution
Experiture partnered with the healthcare provider to implement a personalized, Omni-Channel marketing strategy designed to enhance patient engagement and drive higher service utilization.
Key strategies included:
- Data-Driven Personalization: By integrating patient data with Experiture’s platform, the healthcare provider was able to create personalized communication that reflected each patient’s medical history, upcoming appointments, and healthcare needs.
- Omni-Channel Communication: Email, SMS, direct mail, and patient portals were synchronized to provide consistent and relevant messaging, ensuring patients received timely updates and reminders.
- Automated Appointment & Care Workflows: Automated workflows managed the full patient lifecycle, from appointment reminders to follow-up communications, helping to ensure patients stayed engaged with their care providers.
Results
The healthcare provider achieved impressive results after implementing Experiture’s marketing solutions:
- 35% increase in appointment bookings, driven by personalized outreach and automated reminders.
- 20% improvement in patient satisfaction, thanks to consistent communication that kept patients informed and engaged.
- 25% growth in service utilization, achieved through targeted follow-ups and reminders that encouraged patients to take advantage of available healthcare services.
These results underscore the importance of personalized, data-driven marketing in the healthcare sector. By delivering the right information at the right time, the healthcare provider improved patient outcomes and maximized service utilization.
