CASE STUDY
Driving Donor Engagement & Support with Experiture
How One Nonprofit Increased Donor Contributions and Strengthened Community Engagement with Personalized Omni-Channel Campaigns
This case study explores how Experiture helped a leading nonprofit organization grow donor contributions, increase community outreach, and build lasting relationships with supporters through a data-driven, Omni-Channel marketing approach.
Results That Speak for Themselves (Metrics):
Explore the significant improvements achieved through a tailored marketing strategy:
in donor contributions through personalized engagement
in volunteer participation via targeted outreach campaigns
in recurring donations from automated follow-ups and re-engagement
Strategic Moves That Drove Success:
Hyper-Personalization:
Using donor data to craft personalized messages that resonate with each supporter’s giving history and interests.
Omni-Channel Engagement:
Coordinating outreach across email, direct mail, SMS, and personalized donation portals to create a unified supporter experience.
Automated Donor & Volunteer Workflows:
Streamlining communication and re-engagement efforts with automated workflows, from donation acknowledgments to volunteer sign-ups.
Uncover the Full Playbook
Let’s discuss how these strategies can transform your engagement. Schedule a consultation to see how Experiture can work for your institution.
Overcoming Fragmented Communication with a Unified Engagement Strategy
Facing increasing competition, a well-known university struggled with inconsistent outreach to its key audiences—prospective students, alumni, and donors. Lacking a cohesive communication strategy, the institution saw missed opportunities in enrollment, event participation, and donor contributions. They turned to Experiture to transform their approach, implementing a data-driven, Omni-Channel marketing platform to unify and personalize their engagement efforts.
Challenge
The nonprofit struggled to maintain consistent communication with its donors and volunteers, resulting in missed opportunities to strengthen relationships and increase donor contributions. Their existing outreach lacked personalization, and their efforts were spread across disconnected channels, leading to lower engagement.
Solution
Experiture partnered with the nonprofit to create a cohesive, Omni-Channel marketing strategy designed to deepen relationships with donors, attract new volunteers, and streamline outreach efforts.
Key strategies included:
- Data-Driven Personalization: By integrating donor and volunteer data with Experiture’s platform, the nonprofit was able to send personalized messages that reflected each supporter’s giving history, volunteer participation, and interests.
- Omni-Channel Communication: Email, SMS, direct mail, and personalized donation portals worked together to deliver consistent, relevant messaging across all supporter touchpoints.
- Automated Workflows: The nonprofit implemented automated workflows to manage critical touchpoints, including donation thank-yous, volunteer sign-up confirmations, and re-engagement for lapsed donors and volunteers.
Results
The nonprofit experienced transformative results through its partnership with Experiture:
- 35% increase in donor contributions, driven by personalized outreach that resonated with individual supporters.
- 20% growth in volunteer participation, thanks to targeted campaigns that encouraged community involvement.
- 25% boost in recurring donations, achieved through automated follow-up messages and re-engagement efforts that kept donors committed to their cause.
These results highlight the impact of a personalized, Omni-Channel strategy in the nonprofit sector. By engaging with supporters in a meaningful way, the nonprofit fostered stronger relationships and built a foundation for ongoing support.
