CASE STUDY
Enhancing Player Engagement & Driving Loyalty with Experiture’s Gaming Marketing Solutions
How a Leading Gaming Brand Increased Player Retention and Boosted In-Game Purchases Through Personalized Omni-Channel Campaigns
This case study explores how Experiture helped a gaming brand increase player engagement, enhance in-game purchase rates, and drive loyalty through targeted, data-driven marketing strategies.
Results That Speak for Themselves (Metrics):
Explore the measurable outcomes achieved through personalized engagement:
in player retention through targeted re-engagement
in in-game purchases via personalized offers
in loyalty program participation driven by automated campaigns
Strategic Moves That Drove Success:
Player-Centric Campaigns:
Delivering personalized offers and messaging based on player behavior, in-game activity, and spending patterns.
Cross-Channel Engagement:
Ensuring unified messaging across email, SMS, in-game notifications, and personalized gaming portals to create an immersive player experience.
Automated Player Journey Workflows:
Streamlining player engagement with automated workflows that included re-engagement offers, rewards reminders, and personalized in-game recommendations.
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Overcoming Fragmented Communication with a Unified Engagement Strategy
Facing increasing competition, a well-known university struggled with inconsistent outreach to its key audiences—prospective students, alumni, and donors. Lacking a cohesive communication strategy, the institution saw missed opportunities in enrollment, event participation, and donor contributions. They turned to Experiture to transform their approach, implementing a data-driven, Omni-Channel marketing platform to unify and personalize their engagement efforts.
Challenge
The gaming brand struggled with declining player retention and low participation in loyalty programs. Fragmented communication and a lack of personalization resulted in missed opportunities to engage players and boost in-game spending.
Solution
Experiture partnered with the financial institution to create a Experiture partnered with the gaming brand to create a personalized, Omni-Channel marketing strategy that would re-engage players, increase loyalty program participation, and boost in-game purchases through data-driven campaigns.
Key strategies included:
- Player-Centric Campaigns: By integrating player data with Experiture’s platform, the gaming brand was able to deliver highly personalized messaging based on player activity, spending behavior, and game preferences.
- Omni-Channel Communication: Email, SMS, in-game notifications, and personalized gaming portals worked together to ensure consistent, relevant communication throughout the player’s journey.
- Automated Workflows: Automated workflows managed key touchpoints such as re-engagement offers, loyalty rewards notifications, and in-game recommendations, helping the gaming brand retain players and boost engagement.
Results
The gaming brand experienced impressive results after implementing Experiture’s marketing solutions:
- 40% increase in player retention, driven by personalized re-engagement offers that kept players active.
- 30% boost in in-game purchases, thanks to targeted campaigns that offered personalized incentives and rewards.
- 25% increase in loyalty program participation, achieved through automated workflows that kept players engaged with ongoing rewards and updates.
These results showcase the impact of a data-driven, personalized marketing approach in the gaming industry. By delivering tailored messages at the right time, the gaming brand was able to significantly improve player retention, engagement, and in-game spending.
