Search, Display, and other PPC Solutions from Experiture
Enhance your Search, Display and Retargeting Efforts
Your audience is surfing the Internet, looking for products and services similar to those that you offer. But will they find you? Search engine marketing (SEM) and online display advertising targets interested or prospective buyers, and attempts to convert those eyeballs into sales.
With Experiture, you can maximize the relevancy and impact of your online advertising spend with solutions that maximize the effectiveness, efficiency and measurability of search engine marketing (SEM), display, retargeting, and other PPC efforts.
Landing Page Creation Tools
When you use Experiture’s Landing Page creation tools to make offer-specific landing pages, you improve the efficiency of your online Search spend. The search engines will consider your ad more relevant — thereby serving your ads to more people, for less cost — driving down your cost-per-click over time.
Furthermore, offer-specific landing pages convert visitors more effectively than a site’s homepage — and so your display, retargeting search marketing efforts are helped along by helping to transform more click-through traffic into prospects and customers….making your online spend more efficient.
Website Visitor Tracking
With Experiture, your Search Engine and Display Ad initiatives can also be enhanced with our unique cookie-based website visitor tracking. This feature allows you to track anonymous website visitors — storing their interactions in their customer record even before knowing who they are — so that by the time they fill out a form on your website or otherwise tell you who they are, you already know a little bit about them….and can market to them accordingly.
With Experiture, you can also place retargeting pixels on their offer-specific landing pages and other web content. By enabling retargeting campaigns for respondents, you can ensure that the offer resonates with those that click, if they do not respond initially. You can also place “burn” pixels on response confirmation pages in Experiture, so that you are not wasting your ad dollars showing your offer to those who have already taken up your offer.
Experiture’s marketing automation and Omni-Channel Campaign Management tools can both power Integrated Marketing programs that:
Synchronize offers across direct mail, email, mobile, and other channels
Give unprecedented measurability over cross-channel performance, from a single interface
Create Omni-Channel Marketing Program content that learns and adjusts based on behaviors and interactions
Use personalized response pages to capture additional details and qualify respondents
Send variable follow-up messaging to both respondents, and non-respondents
Make your traditional direct mail measurable down to the level of the individual respondent, with Personalized URL’s and a USPS Intelligent Mail Barcode integration powered by Easypurl
Accumulate data from respondents into the included customer data warehouse – or directly into a CRM or other data store and more
Are you a B2C Marketer looking to power an upcoming direct-to-consumer integrated marketing campaign?
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Are you a marketer looking for an integrated approach for your next B2B Campaign?
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