In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.
If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.
In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.
Enter Customer Experience Automation.
It doesn’t matter how many leads you get if you can’t convert them to customers. The trip down the sales funnel takes a little finesse from you to ensure that fewer people slip out along the way. A few steps to increase your...
Most marketing managers know that content marketing is important, but they aren't always sure how to get the results that [...]
Have the content your customers want on your website Today, an estimated 94 percent of B2B buyers and 81 percent of [...]
Sometimes it’s all about the amount of control that is applied to a particular situation. Too much can be obsessive, [...]
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, [...]