About Experiture

OmniMail and EasyPurl are innovative customer engagement businesses within Experiture, designed to help businesses create personalized, multi-channel direct marketing campaigns. Through OmniMail’s direct mail automation and EasyPurl’s personalized digital marketing solutions, our clients achieve meaningful customer connections and improved ROI. These two platforms seamlessly integrate print, digital, and personalized marketing at scale, empowering businesses to optimize their communication across various touchpoints.

Role Overview

As a Sales Lead, you will play a pivotal role in driving growth for both OmniMail and EasyPurl. You will focus on identifying new business opportunities, cultivating relationships, and delivering tailored solutions that align with client needs. In this dual role, you will be the main point of contact, ensuring the success of these two complementary businesses under the Experiture umbrella.

Key Responsibilities

• New Business Development: Identify and engage with prospects needing direct mail automation (OmniMail) and personalized URL marketing (EasyPurl) solutions.
• Sales Strategy: Develop and execute sales strategies that drive revenue for both OmniMail and EasyPurl.
• Product Expertise: Conduct in-depth demonstrations of OmniMail’s direct mail automation and EasyPurl’s personalized URL and landing page capabilities, emphasizing how these platforms can enhance omnichannel marketing efforts.
• Pipeline Management: Build and maintain a sales pipeline across various industries, guiding prospects through the decision-making process for print and digital marketing automation.
• Meet and Exceed Sales Goals: Consistently meet or exceed revenue targets by positioning OmniMail and EasyPurl as the optimal direct mail and personalized marketing solutions.
• Competitor Insight & Market Positioning: Stay informed about critical competitors such as Lob, Mailchimp, Sendoso, MindFire, and XMPie, and continuously refine the sales approach to position OmniMail and EasyPurl as leaders.
• Client Success: Maintain strong relationships with clients, ensuring their needs are met through both businesses and identifying opportunities for upsell and cross-sell.

Requirements

• 4+ years of success in B2B sales, particularly within direct mail, personalized marketing, or marketing technology platforms.
• Demonstrable experience in selling direct mail or print automation (OmniMail) and digital personalization solutions (EasyPurl).
• Ability to manage multiple sales processes simultaneously across two complementary product lines.
• Exceptional communication, presentation, and relationship-building skills can engage decision-makers across industries.
• Knowledge of competitors such as Lob, Mailchimp, Sendoso, PFL, MindFire, XMPie, and Pageflex, with an understanding of their offerings and how to differentiate our solutions.
• A passion for marketing technology and the ability to thrive in a fast-paced, dynamic environment.