CDPs and First-Party Data: Unifying Customer Profiles
Dennis Sebayan2024-10-31T13:12:12-04:00In our recent exploration of privacy-first marketing, we discussed how the evolving cookie landscape is reshaping marketing strategies. With cookies [...]
6 Strategies for Maximizing First-Party Data Collection
Dennis Sebayan2024-10-29T16:21:11-04:00With the shift towards a privacy-first digital landscape and increasingly limited third-party cookie reach due to consent requirements, marketers need [...]
Why First-Party Data Matters in a Privacy-First World
Dennis Sebayan2024-10-29T14:44:03-04:00Imagine this: You're scrolling through your email inbox. Among the flood of generic-looking messages, one stands out. It’s a personalized [...]
The No-BS Guide to CDPs
Chiranjit Guha2024-10-17T12:20:57-04:00The term customer data platform (CDP) refers to a system that collects, merges, unifies and resolves customer data from multiple [...]
What We Learned About AI while Building Experiture
Noam Rubinstein2024-09-25T16:07:24-04:00As we worked to build and refine Experiture’s AI-driven customer engagement platform, we've learned a lot about how artificial intelligence [...]
Best Practices in Automated Marketing
Noam Rubinstein2024-09-18T13:21:42-04:00Automated marketing is a powerful tool for modern businesses, but its success depends on how well marketers can connect with [...]
RCS Messaging: The Future of Mobile Engagement
Noam Rubinstein2024-09-17T16:37:11-04:00What to Know in the Wake of Apple's iOS 18 Release In today's rapidly evolving digital landscape, messaging has become [...]
4 Tips for Using Data to Boost an Online Personalization Strategy
Team Experiture2019-07-21T22:40:57-04:00An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
B2C Companies Need Customer Experience Automation
Team Experiture2019-09-15T20:43:50-04:00If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.
In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.
Enter Customer Experience Automation.
5 Ways Inbound Marketing Can Improve Your ROI
Team Experiture2019-07-21T22:41:50-04:00Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 [...]