The No-BS Guide to CDPs
Chiranjit Guha2024-10-17T12:20:57-04:00The term customer data platform (CDP) refers to a system that collects, merges, unifies and resolves customer data from multiple [...]
From Static to Dynamic: Unlocking Real-Time Personalization to Boost B2C Marketing Success
Dennis Sebayan2024-10-15T10:15:25-04:00Drowning in data? You’re not alone – most marketers feel they are, too. In fact, according to a 2023 study [...]
Predictive Segmentation: The Crystal Ball for Modern Marketers
Noam Rubinstein2024-09-26T17:38:39-04:00Imagine having a crystal ball that could predict your customers’ next moves. What would they buy next? When are they [...]
What We Learned About AI while Building Experiture
Noam Rubinstein2024-09-25T16:07:24-04:00As we worked to build and refine Experiture’s AI-driven customer engagement platform, we've learned a lot about how artificial intelligence [...]
Best Practices in Automated Marketing
Noam Rubinstein2024-09-18T13:21:42-04:00Automated marketing is a powerful tool for modern businesses, but its success depends on how well marketers can connect with [...]
Leveraging Experiture for Automated Marketing
Noam Rubinstein2024-09-17T13:01:27-04:00Experiture offers a comprehensive platform designed to simplify automated marketing, empowering businesses to manage campaigns across email, direct mail, mobile [...]
Planning Your Automated Marketing Strategy
Noam Rubinstein2024-09-13T10:59:54-04:00Building an automated marketing strategy requires more than just setting up a few email sequences. To truly succeed, marketers need [...]
Introducing Experiture 6.0 Omni-Channel Communications Platform
Team Experiture2019-10-14T11:07:00-04:00Experiture’s 6.0 Delivers Omni-channel Communications In a Robust, Secure and Scalable Environment. Brooklyn-based omni-channel marketing technology company Experiture, Inc. (https://www.experiture.com) [...]
Create a Customer Journey Experience for Human Engagement Marketing
Team Experiture2024-04-05T12:08:55-04:00The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.
How to Optimize Your Web Forms to Generate More Qualified Leads
Team Experiture2019-07-21T22:40:44-04:00Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects.