The modern customer wants to know that companies care about them individually. This is why personalized emails have transaction rates [...]
In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.
Most marketing managers know that content marketing is important, but they aren't always sure how to get the results that [...]
Have the content your customers want on your website Today, an estimated 94 percent of B2B buyers and 81 percent of [...]
Sometimes it’s all about the amount of control that is applied to a particular situation. Too much can be obsessive, [...]
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, [...]
Marketing automation is a powerful tool in the hands of businesses. It has been shown to drive a 14.5 percent [...]