‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying...
Email marketing is an effective method of communicating and connecting with consumers, but only if you know how to use it properly. With so many different companies, organizations and individuals competing for the attention of...
There’s never been a better time to incorporate email marketing into your latest ad campaign. Modern consumers are attached to their mobile devices, and mobile email users are checking their email more than ever before...
It doesn’t matter how many leads you get if you can’t convert them to customers. The trip down the sales funnel takes a little finesse from you to ensure that fewer people slip out along the way. A few steps to increase your...
