FOR IMMEDIATE RELEASE

New York, NY – September 2024 — Experiture, a leading omnichannel marketing automation platform, has proudly been named a Champion in the 2024 Emotional Footprint Awards for Marketing Platforms in the midmarket category by SoftwareReviews, a division of Info-Tech Research Group. This prestigious award highlights Experiture’s ability to foster deep emotional connections with its users while delivering exceptional service, reliability, and product quality. With an outstanding Net Emotional Footprint score of +100, Experiture is recognized for its positive impact on users, receiving high praise for its capabilities across several dimensions, including service excellence, conflict resolution, and product impact.

The Emotional Footprint Awards are unique in the software industry because they are entirely based on authentic user feedback and focus on the emotional sentiments associated with vendor interactions. With a user rating of 9.1, Experiture stands out as one of the highest-rated platforms in the midmarket space.

Championing Emotional Engagement and Trust

Users of Experiture applauded the platform for creating lasting value and driving emotional engagement. Some of the key factors contributing to this achievement include:

  • Service Excellence: Experiture was commended for providing world-class support to its users, ensuring customer satisfaction at every step of the process.
  • Product Reliability: Experiture delivers consistent performance as a marketing platform and has proven highly dependable across multiple campaign types, making it a trusted choice for marketers.
  • Innovation and Impact: Experiture users emphasized the platform’s ability to innovate and provide impactful solutions that enhance marketing strategies across various channels, including email, SMS, social media, and direct mail.

“We are incredibly proud of the recognition from SoftwareReviews, especially given the importance of emotional engagement in today’s marketing landscape,” said Tej Kohli, CEO of Experiture. “At Experiture, we believe that exceptional technology should go hand-in-hand with strong emotional connections, and this award confirms that our platform is achieving just that. We are deeply committed to providing our users with a product that not only drives marketing success but also fosters positive, lasting relationships.”

Measuring Emotional Impact and Customer Satisfaction

The Emotional Footprint Awards are a unique measure of how users feel about their technology partners. The awards evaluate software vendors on a range of emotional response metrics such as trust, supportiveness, fairness, and transparency. Experiture’s Net Emotional Footprint of +100 is the highest score in the midmarket category, reflecting the overwhelming satisfaction expressed by users. This score is a critical indicator of the emotional resonance the platform has with its user base and demonstrates the high-quality service that Experiture consistently delivers.

In addition to emotional metrics, Experiture scored highly in key performance areas, such as ease of integration, product functionality, and customer service. The platform’s intuitive interface and robust set of features make it a top choice for marketing professionals looking to streamline and optimize their omnichannel marketing efforts.

Driving the Future of Marketing Technology

As the marketing landscape continues to evolve, Experiture remains at the forefront, providing innovative solutions that cater to the needs of modern marketers. From dynamic personalization to automated campaign management and comprehensive analytics, Experiture’s platform empowers businesses to maximize their marketing ROI while ensuring a seamless and engaging experience for their customers.

SoftwareReviews’ recognition solidifies Experiture’s position as a leading marketing platform and underscores the company’s commitment to customer success. As the midmarket sector grows, Experiture is poised to continue its leadership by offering cutting-edge tools that help businesses navigate the complexities of today’s marketing environment.

For more information about the Emotional Footprint Awards and to access the in-depth report, visit: SoftwareReviews 2024 Emotional Footprint Awards.

About Experiture

Experiture is an all-in-one marketing platform designed to help businesses automate and optimize omnichannel campaigns. By offering comprehensive tools for managing email, SMS, social media, and direct mail campaigns, Experiture allows marketers to create personalized customer experiences that drive engagement and revenue growth. With advanced analytics and dynamic personalization, Experiture is the platform of choice for midmarket businesses aiming to elevate their marketing strategy. Visit the Experiture website for more information.