Brooklyn, NY – Experiture, a solutions pioneer in true Omni-Channel Marketing, announced that it has been ranked the #1 Leading Marketing Platform (Midmarket) by The Info-Tech Research Group.  InfoTech, the premier research and IT advisory company, has positioned Experiture as the 2022 Marketing Platforms – Midmarket Data Quadrant Award Champion.

The Info-Tech and Software Reviews Data Quadrant evaluates and ranks products based on feedback from over 30,000 IT & business professionals.

The placement of a software in the Data Quadrant indicates its relative ranking with respect to Product Features & Customer Satisfaction and Vendor Experience & Capabilities. Based on these criteria, Experiture is the clear leader amongst other competing marketing platforms.

Businesses, regardless of their industry, need a solution that provides a secure, scalable, integrated, and strategic approach in enhancing their customers experience and communication. Experiture has pioneered a unified approach in enhancing the customer journey through targeted, real-time & trigger-based communications across multiple channels including, Email, SMS, Mobile, Direct Mail, Social Geo-location & push messaging – all from a single platform.

“We are thrilled that Info-Tech and Software Reviews have recognized Experiture as the #1 Leading Marketing Platform – Midmarket for 2022,” said Tej Kohli, CEO of Experiture.  “To have such a robust and independent peer review think so highly of our offering, really justifies the effort and time spent in realizing our vision to provide a system unlike anything previously imagined.”

Experiture was created to break down the barriers that prevent organizations from maximizing their marketing ROI. As the world’s first Customer Experience Omnichannel Marketing platform created for both B2B and B2C marketers, the foundation of Experiture’s platform is its philosophy of enabling 1:1 personalized marketing at scale, connecting everything – from email, mobile, direct mail and social messages to dynamic landing pages and unique customer portals.

New 2023 enhancements to the Experiture Platform 8.0 release include:

  • A re-imagined User Experience (UX) enhancing the ease-of-use and supporting marketers of all skills levels to be able to design, orchestrate and launch high-performing Omni-channel Marketing Campaigns in minutes.
  • Exceptional performance and scale by leveraging the full-power of cloud-native architecture that supports segmentation and campaign execution across tens of millions of records with breathtaking speed.
  • Powerful new design features to create stunning Emails and Landing Pages using drag-and-drop tools or by selecting from hundreds of available templates.
  • Hyper-targeted campaigns using an integrated segmentation engine enhanced with Artificial Intelligence (AI) models to boost ROI by further optimizing messages to the right person at the right time on the right channel.
  • A new business intelligence and analytics module that provides a 360 degree view of the customer journey giving marketers the ability to visualize every customer engagement across multiple communication pathways to inform marketers in real-time on the optimal ways to boost ROI and conversions.

To request a complimentary copy of the Info-tech and Software Reviews Data Quadrant report and to learn more about Experiture’s ranking and strengths among other providers’ offerings, click here.

 

* Source: Info-Tech, “Data Quadrant Report Marketing Platforms – Midmarket” November 2022.

The InfoTech Research Group and Software Reviews are independent, and do not take compensation from any of the companies and products they review.  They are experts that evaluate software in order to provide end user customers an objective and professional review. Per their web-site: “We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into products and vendors before you buy.”