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5 Campaigns from Nonprofits that Shattered Expectations (and How to Replicate Them with Experiture)

Imagine this: You're scrolling through your email inbox. Among the flood of generic-looking messages, one stands…

In the automotive buying journey, the test drive is often the decisive step that can turn…

The hospitality industry is constantly balancing the benefits of Online Travel Agents (OTAs) with the need…

‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a…

According to the ancient Chinese proverb, “A journey of a thousand miles begins with a single…

Email marketing is an effective method of communicating and connecting with consumers, but only if you…

As a marketer, you understand the importance of optimizing your landing pages. As a savvy marketer,…

There’s never been a better time to incorporate email marketing into your latest ad campaign. Modern…

The modern customer wants to know that companies care about them individually. This is why personalized…

It's just common sense: the more personal a service, the better the chances of starting and…

When it comes to marketing to the modern consumer, building relationships with prospects is the name…

Much has been written about the power of personalization. In a modern world where online and…

A recent survey found that mobile e-commerce adoption is growing eight times faster that e-commerce did…

Why Customer Experience Automation is a Must-Have for B2C Organizations For most B2C businesses, interaction with…

It doesn't matter how many leads you get if you can't convert them to customers. The…

Most marketing managers know that content marketing is important, but they aren't always sure how to…