The No-BS Guide to CDPs
Chiranjit Guha2024-10-17T12:20:57-04:00The term customer data platform (CDP) refers to a system that collects, merges, unifies and resolves customer data from multiple [...]
Using Marketing Automation to Build Awareness
Team Experiture2023-04-17T10:00:36-04:00‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying...