CDPs and First-Party Data: Unifying Customer Profiles
Dennis Sebayan2024-10-31T13:12:12-04:00In our recent exploration of privacy-first marketing, we discussed how the evolving cookie landscape is reshaping marketing strategies. With cookies [...]
Why First-Party Data Matters in a Privacy-First World
Dennis Sebayan2024-10-29T14:44:03-04:00Imagine this: You're scrolling through your email inbox. Among the flood of generic-looking messages, one stands out. It’s a personalized [...]
4 Tips for Using Data to Boost an Online Personalization Strategy
Team Experiture2019-07-21T22:40:57-04:00An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales