A Better Way to Engage your Customers
Marketers are facing a new digital world where customers are increasingly desensitized to the multitude of marketing messages they see every day.
Yet despite the noise, marketers continue to crudely make one-time slices of their entire database and send cookie-cutter messages. To make matters worse, these same marketers have to scramble to measure the ultimate impact of each of these “batch & blast” initiatives.
Experiture Customer Experience Marketing empowers marketers to rise above this vicious “batch & blast” cycle by building automated campaigns at scale that foster continued, personal relationships with customers across the customer lifecycle.
Individualize your marketing with relevant, cross-channel messaging that features personalized content that enhances customer engagement – and maximizes customer lifetime value by boosting response and conversion.
How does it work? By providing a powerful marketing data warehouse that accumulates individual behaviors and uses them to create and automate relevant conversations, at scale, that build and grow relationships throughout the customer lifecycle.
Why Customer Lifecycle Marketing Matters
All customers — prospective buyers, one-time shoppers, loyal customers, or even latent or lost customers – can all feel engaged in a conversation that promote sustained, emotional connections to your messaging.
Key Features:
Have Conversations with each Customer, at Scale
Experiture’s Customer Experience Automation engine lets organizations seamlessly deliver highly relevant streams of variable, responsive messaging that adapts to customer behaviors.
Evolve Beyond One-way Marketing Communications
Experiture’s Customer Experience engine speaks to various dynamic and static customer segments – but it can listen too. Indicate what behaviors your Customer View should listen for, so that you change the conversation when you need to.
Have Something New To Say?
Do you constantly generate new content for your customers, or change the definition of who you’d consider, say, a lapsed customer? Never fear. Change Customer View criteria or thresholds, or simply drag new messages or web pages into your omni-channel programs. Experiture will take care of the rest.
Stop Overdoing it
The Customer Experience engine monitors content consumption across channels to ensure that a person doesn’t receive duplicate content and customers don’t get the same message twice.
Don’t Lose your Voice
The Customer Experience engine can detect when customers “go dark” – and can give you an early e-warning so that you can stay ahead of the game and keep customers engaged.
How Engaged are Your Customers?
Experiture’s Customer Score gives you a quick-and-dirty measurement to get a sense of what customers feel about the conversation
Change the Channel, and Keep the Conversation Going
Add to your messaging mix with available web, social and mobile messaging that can keep the conversation with customers going, no matter the channel.