Get to Know your Best (and your Worst) Prospects
Experiture can help you know who your prospects are – and make your sales process more efficient and effective. With Experiture’s Lead Scoring, you can start to understand which prospects are engaged – and which ones are not.
The Experiture platform can apply Lead Scoring to behaviors such as types and frequency of email opens, visits and so on – helping you identify your most engaged prospects. With Experiture’s lead scoring, you can stop fighting with your data — and help your sales team concentrate their resources on only the most valuable opportunities.
Qualify Your Prospects
Using these factors to determine Lead Scores, the Experiture platform can help you know who your best and worst prospects are — so your sales team can focus their efforts appropriately.
It’s Marketing-Sales Alignment at its finest!
Lead scoring helps identify which prospects are most sales-ready by increasing and decreasing “Lead Scores” based on profile and behavior information such as:
Demographics or Profile (e.g., title, type of industry, and so on).
Interactions with email and web pages.
Inactivity.
Content Downloads
And almost anything else you can imagine!