ENTERPRISE-READY CDP POWERED BY XYRA AI

Centralized Customer Data for Smarter Campaigns

Unify, analyze, and activate customer insights with Experiture’s CDP.
Leverage real-time data, predictive intelligence, and seamless integrations to deliver personalized marketing at scale. Drive engagement, boost ROI, and simplify your marketing strategy with a platform built for modern marketers.

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UNIFIED CUSTOMER VIEW

Centralized Customer Profiles

Experiture unifies data from CRMs, e-commerce platforms, loyalty systems, and data warehouses into 360-degree customer profiles, enabling campaigns that align with individual preferences, behaviors, and interactions.

  • Unified Customer Profiles: Consolidate data from diverse sources to create a reliable single source of truth.
  • 360-Degree Customer Insights: Access detailed demographic, transactional, behavioral and location data for every customer in one place.
  • Real-Time Data Sync: Keep profiles continuously updated with live feeds from all connected touchpoints.
Target Smarter, Engage Better

Smart Segmentation for Precision Marketing

Experiture’s segmentation engine activates real-time triggers, enabling marketers to deploy campaigns that respond immediately to customer actions.

  • Dynamic Criteria: Build segments based on demographics, behaviors, purchase history, location, or custom fields.
  • Real-Time Sync: Automatically update segments with live customer data from all sources and channels.
  • Omnichannel Reach: Activate segments across email, SMS, social media, direct mail, and more.
IntegrationS Made Simple and Safe

Secure, Agile & Scalable Data Integration

Experiture integrates effortlessly with your tech stack, ensuring seamless data flow and maintaining top-tier security and compliance with certifications like HITRUST, PCI DSS, HIPAA, and SOC 2.

  • Enterprise-Grade Security: Safeguards customer data with rigorous encryption and adherence to global compliance standards.
  • Dynamic Scalability: Handles growing data volumes and evolving campaign needs without compromising performance.
  • Custom Integrations: Supports tailored solutions to fit your unique data ecosystem.
Smarter TARGETING with AI

Predictive Segmentation: Unlock the Future of Targeting

Experiture’s predictive segmentation, powered by Xyra AI, transforms your marketing strategy by identifying customers most likely to engage, convert, or churn. Using real-time behavior and predictive modeling, it dynamically updates segments, enabling hyper-targeted campaigns that maximize impact.

  • Tailored Campaigns: Sync predictive segments with personalized messages and generative content to boost conversions.
  • Optimized Timing: Leverage AI insights to determine the best send times and channels for every segment.
  • Data-Driven Testing: Deploy A/B split tests with automated assessments to refine strategies and maximize ROI.