Fully Automated
Direct Mail Marketing
By automating your mail campaigns with Experiture, you’ll save time, money, resources — and have the ability to add omnichannel components in just a few clicks.
Purpose-Built For
Direct Mail Marketers
Wizard-Based Campaign Creation
Design complex, automated direct mail campaigns effortlessly with intuitive step-by-step guidance.
Streamlined Automation
Eliminate manual tasks and deploy triggered direct mail campaigns with powerful, easy-to-use features.
Comprehensive Analytics
Measure campaign effectiveness in real-time, optimizing performance across multiple channels for maximum ROI.
Fast Campaign
Creation
You can create and launch direct mail campaigns literally in minutes using our drag-and-drop program designer — no IT or tech skills required!
Reliable Production
& Delivery
Thanks to our nationwide print network, you can rest assured that your mail campaigns will get produced and delivered on time, every time.
Scalable Based On
Your Needs
Whether you send 5,000 mail pieces a month or 50 million, our automated direct mail solutions are scalable enough to meet your print needs.
Go Onmichannel
In A Few Clicks
Increase mail campaign engagement by adding components like PURLs, Personalized QR Codes, email, sms, social, and more — in a few clicks.
Save Time & Money — Plus Increase
Engagement
Not only will your mail campaigns be smarter and less labor intensive, you’ll
also be in the mail in days instead of weeks — and you can improve response
rates by as much as 300% by going omnichannel.
Simple Data Upload and Segmentation Tools
Visual Segmentation Tools
Design personalized mobile marketing campaigns quickly using intuitive WYSIWYG tools.
Multi-Channel Engagement
Deliver relevant content across web, email, ads, social media, and mobile devices.
Lifecycle Marketing Programs
Create automated campaigns to attract, retain, and re-engage customers throughout their journey.
One Time Slice
Program
Intelligent Segmentation
Create targeted offers for customer sub-groups within larger marketing programs using intuitive mapping.
Rules-Based Personalization
Develop dynamic content that adapts to individual customer profiles and behaviors automatically.
Individualized Messaging
Tailor marketing messages to each recipient, incorporating customer data for truly personalized communications.
The Dynamic
Content Tools
Visual Segmentation Interface
Easily identify and manage key customer groups through an intuitive, visual platform.
Ongoing Engagement Optimization
Strengthen brand relationships by enabling continuous, targeted interactions with customer segments.
Value-Driven Customer Groupings
Create segments that encourage value-creation activities, boosting customer lifetime value and loyalty.
Experiture
Segmentation
Process
Dynamic Personalization Engine
Creates tailored conversations throughout customer lifecycle, enhancing engagement and relevance.
Visual Customer Segmentation Tools
Uncover and engage targeted segments based on shared characteristics for more effective marketing
Real-Time AI-Powered Responses
Leverages artificial intelligence to automate responses based on target behaviors and interactions.
Access To Pre-Built Mail Piece Creatives
Diverse Pre-Built Templates
Access a library of ready-to-use mail pieces including letters, postcards, and snap packs.
Time-Saving Design Solutions
Streamline campaign creation with professionally designed templates, reducing production time and costs.
Customizable Direct Mail Options
Easily adapt pre-built templates to fit specific campaign needs and brand requirements
Easy Mail Piece Design & Editing Tools
Drag-and-Drop Program Designer
Create and launch direct mail campaigns in minutes without IT or technical skills.
WYSIWYG Email Editing Interface
Visually create professional-looking emails with customizable templates and real-time previews.
Dynamic Content Customization
Easily personalize mail pieces with rules-based content for different target segments.
Fully Personalized
Experiences, Delivered
Dynamic Image Personalization
Incorporate personalized images to create visually engaging and tailored direct mail campaigns.
Scalable Customization
Deliver personalized marketing experiences at scale, enhancing relevance and impact for large audiences.
Data-Driven Personalization
Customize mail pieces using any available data fields for highly relevant marketing experiences.
Robust Variable
Composition
Data-Driven Personalization
Tailor messages using customer profiles, interests, and interactions for highly relevant communications.
Dynamic Content Adaptation
Automatically adjust text, images, and rich media based on real-time customer data.
Rules-Based Individualization
Apply logic to deliver personalized content, ensuring each communication is uniquely tailored.
Omnichannel Personalization
Omnichannel Personalization
Deliver tailored messages across email, SMS, social media, and web pages for consistent engagement.
Dynamic Cross-Channel Messaging
Customize content in real-time across multiple platforms to capture attention and drive conversions.
Unified Customer Experience
Create seamless, personalized journeys across touchpoints, enhancing brand consistency and customer satisfaction.
Intuitive Mapping
Interface
No-Code Personalization
Apply “if-then” logic to display dynamic content without technical expertise.
Visual Rule Builder
Easily create personalization rules for text, images, and rich media using intuitive interface.
Data-Driven Content Display
Automatically show relevant elements based on specific customer data conditions.
Powerful Business
Rules Editor
Advanced Personalization Logic
Implement complex rules for dynamic content display across messages and web pages.
Reusable Business Rules
Create and repurpose personalization rules efficiently, streamlining campaign creation and management.
Visual Rule Builder
Rapidly develop sophisticated personalization logic without coding, using an intuitive interface.
Built-In Solutions That
Save Time
Integrated Address Validation
Ensure accuracy of mailing addresses, reducing undeliverable mail and improving campaign efficiency.
Automated Data Hygiene
Maintain clean, up-to-date customer data for more effective and targeted direct mail campaigns
Streamlined Workflow
Save time and resources with built-in tools that validate and cleanse data automatically.
Intuitive Campaign
Management
Intuitive Drag-and-Drop Program Designer
Create complex, automated multi-channel campaigns effortlessly without technical expertise
Comprehensive Omnichannel Integration
Seamlessly coordinate marketing across web, email, mobile, social, and more for cohesive customer experiences.
Real-Time Analytics and Optimization
View program-wide results and assess channel impact to refine marketing strategies effectively.
Reporting For All Channels In One Place
Unified Performance Dashboard
Access comprehensive analytics across all channels from a single, centralized interface.
Real-Time Metrics Tracking
Monitor key performance indicators on-demand, eliminating the need for manual data crunching.
Customizable Data Visualization
View charts, funnel diagrams, and tabular reports for intuitive performance analysis.
Boosting Student and Alumni Engagement
Educational institutions are facing an increasingly competitive environment, where personalized engagement is essential to standing out. A leading university was struggling with fragmented communication, hindering engagement, enrollment, and alumni and donor participation.
The university partnered with Experiture to transform engagement using its Omni-Channel Marketing Platform. By integrating profile and behavior data, they implemented dynamic, personalized messaging across channels and automated workflows to streamline communication. This approach enhanced audience targeting, increased enrollment rates, and improved alumni and donor participation.
30% increase in applications through personalized outreach and follow-ups drove a significant rise in student applications.
25% boost in alumni participation via targeted messaging and event reminders increased alumni engagement at events.
20% increase in donations data-driven appeals and automated thank-yous boosted donor contributions significantly.
We Help Marketers Increase
Engagement & Surpass Their Goals
of mail that gets opened by the recipient.
Is the potential increase in response rate when using an ominchannel approach.
Omnichannel Marketing
Resources For Savvy Marketers
Gain insights, explore trends, and dive deep into the world of marketing with curated articles tailored to empower your strategy.
Connect To Virtually Any CRM Or Database
Experiture offers off-the-shelf integrations with nearly all major CRMs, enabling you to create a seamless, secure connection between your customer data and our platform. Additionally, thanks to our open architecture, Experiture can be linked to almost any source through data integration.
Gain A Competitive Advantage With Experiture
Experiture is powerful, secure, scalable, and easy to use. These are
just a few reasons why marketers are using our award-winning platform to make their campaigns smarter and
more effective from day 1 — and gaining a competitive advantage in the process. For more information,
Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice.