‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying…
The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.
Email marketing is an effective method of communicating and connecting with consumers, but only if you know how to use it properly. With so many different companies, organizations and individuals competing for the attention of…
Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects.
There’s never been a better time to incorporate email marketing into your latest ad campaign. Modern consumers are attached to their mobile devices, and mobile email users are checking their email more than ever before…
The modern customer wants to know that companies care about them individually. This is why personalized…
In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.