The No-BS Guide to CDPs
The term customer data platform (CDP) refers to a system that collects, merges, unifies and resolves…
Predictive Segmentation: The Crystal Ball for Modern Marketers
Imagine having a crystal ball that could predict your customers’ next moves. What would they buy…
Best Practices in Automated Marketing
Automated marketing is a powerful tool for modern businesses, but its success depends on how well…
Leveraging Experiture for Automated Marketing
Experiture offers a comprehensive platform designed to simplify automated marketing, empowering businesses to manage campaigns across…
Planning Your Automated Marketing Strategy
Building an automated marketing strategy requires more than just setting up a few email sequences. To…
Using Automated Multichannel Marketing to Respond to Player Lifecycle Events
Savvy marketers know that you can’t rely on a single channel to market your casino gaming offerings. These days, only a multichannel marketing effort will do, since players have a myriad of ads and promotions competing for their attention. But with so many players involved with your games 24/7/365, full-fledged marketing would be impossible without automating the process.
Human-to-Human Marketing: Creating One-to-One Marketing at Scale
In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
7 Tips to Improve Customer Engagement
Customer engagement extends the customer lifecycle and helps increase your earnings from each person whom you…