What We Learned About AI while Building Experiture
As we worked to build and refine Experiture’s AI-driven customer engagement platform, we’ve learned a lot…
Best Practices in Automated Marketing
Automated marketing is a powerful tool for modern businesses, but its success depends on how well…
The Ultimate Glossary of Digital Marketing Terms
Ultimate Digital Marketing Glossary As the marketing landscape evolves, staying on top of the latest terminology…
Planning Your Automated Marketing Strategy
Building an automated marketing strategy requires more than just setting up a few email sequences. To…
Understanding Automated Marketing
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…
Experiture Ranked #1 Leading Marketing Platform by Info-Tech
Experiture has been ranked the #1 Leading Marketing Platform (Midmarket) by The Info-Tech Research Group! InfoTech, the premier research and IT advisory company, has positioned Experiture as the 2022 Marketing Platforms…
Using integrated marketing to drive positive customer experience outcomes
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…
Using Marketing Automation to Build Awareness
‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying…
The Power of Email Segmentation and How to Leverage It
Email marketing is an effective method of communicating and connecting with consumers, but only if you know how to use it properly. With so many different companies, organizations and individuals competing for the attention of…
Email Optimization Best Practices
There’s never been a better time to incorporate email marketing into your latest ad campaign. Modern consumers are attached to their mobile devices, and mobile email users are checking their email more than ever before…