Personalization a multi channel engagement priority for Brand and Agency Marketers
The modern customer wants to know that companies care about them individually. This is why personalized…
Human-to-Human Marketing: Creating One-to-One Marketing at Scale
In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
List Building: The #1 Overlooked Strategy
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
4 Tips for Using Data to Boost an Online Personalization Strategy
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Why the Mobile Audience Is Important, and How to Reach Them
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.
7 Must Haves to Improve Your Content Marketing
Most marketing managers know that content marketing is important, but they aren’t always sure how to…
How to Build a Comprehensive Digital Marketing Strategy in 3 Steps
Have the content your customers want on your website Today, an estimated 94 percent of B2B…
5 Easy Steps to Improve Your Next Marketing Automation Campaign
Sometimes it’s all about the amount of control that is applied to a particular situation. Too…
How Marketing Automation Will Power Your Lean Startup
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern….
7 Reasons Why Your Nonprofit Needs Marketing Automation
Marketing automation is a powerful tool in the hands of businesses. It has been shown to…