Inbound Marketing Overview

Experiture’s Inbound Marketing enables you to capture information from unknown prospective customers — and turn them into “known” customers

The Inbound Marketing section of Experiture is designed to help you engage leads, capture data, and analyze the effectiveness of your inbound campaigns. This Inbound Marketing section offers the ability to fully manage and optimize your lead generation strategies, integrate them into your overall campaigns, and continuously monitor and improve performance.
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Among other things, you can use Experiture Inbound Marketing to do the following:

  1. Lead Generation Campaign:
    • Use landing pages with integrated forms to capture leads from a digital advertising campaign. Then, use website tracking to see which pages they visit post-signup and trigger follow-up emails.
  2. Customer Feedback Survey:
    • After a webinar, use the survey form to collect feedback from attendees and measure the effectiveness of your event.
  3. Onsite Customer Registration:
    • Use Lead Pages to register guests onsite at events, trade shgows, trunk shows, or other scenarios where you want to capture visitor information for later followup.

Landing Pages. Create dynamic landing pages for capturing leads, promoting special offers, or educating your audience. These can be linked from emails, social media ads, or other marketing channels. Examples of Lead Pages are campaign-specific landing pages, event signups, or onsite registration of customers.

Survey Forms. Collect feedback or data from your audience to improve your offerings or gauge customer satisfaction. Forms can be used for post-event feedback, product surveys, or customer satisfaction assessments.

Lead Analytics. Track how users are interacting with your inbound content, such as landing pages and forms. These analytics help you measure how effective your lead-generation forms and landing pages are performing in real time.

Website Tracking. Track visitor activity on your website and understand how they interact with various elements. This enables you to Optimize your website’s user experience and trigger personalized outreach based on user behavior.

Additional Features

Additional features available within Experiture Inbound Marketing include:

  • Automated Alerts:
    • Set up email alerts that notify your team when key actions are taken by a lead, such as completing a form or visiting a critical page.
    • Alerts can be customized based on lead actions and sent to one or more recipients, enabling fast follow-up and engagement.
  • Reporting:
    • Use the Reports tab in each section to view detailed insights on campaign performance. These can include metrics like conversions, form submissions, page views, and user interactions.
  • A/B Testing:
    • You can set up A/B tests for your landing pages and forms to test different layouts, headlines, or content.
    • Measure which variation drives better engagement and leads to more conversions.

For more information about the features available in Inbound Marketing, see our Help Guide articles on Landing Pages, Survey Forms, Lead Analytics and Web Tracking.