Marketing Automation: By the Numbers

Email marketing remains the king of all channels, however it is infinitely more effective when personalized across channels in a marketing automation strategy.

Email Marketing ROI
4,300%
  • 70%
    Faster sales cycles through Marketing Automation
  • 18x
    Revenue for marketing automation over batch
    and blast
  • 375%
    Higher response rates
    with multichannel personalization
Automated lead nurturing can have an immediate effect on your organization’s revenue
74%
of top performing companies use automated lead nurturing
74%
of top performing companies use automated lead nurturing
10%
or greater increase in revenue in 6-9 months among companies that automate lead management
90
daysThe richest opportunity for cross-selling and up-selling new customers occurs within the first 90 days of a new business relationship

Marketers who have adopted marketing automation
suggest that the biggest benefits are:

36%
Freedom to work on Strategic Projects

30%
Better
Targeting

10%
Improved
Customer
Experience

9%
Better
Email
Marketing

The numbers speak for themselves…

The issue isn’t whether or not you can afford Marketing automation – but whether you can afford to go without it!

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