Marketing Automation: By the Numbers
Email Marketing ROI
4,300%
4,300%
- 70%
Faster sales cycles through Marketing Automation - 18x
Revenue for marketing automation over batch
and blast - 375%
Higher response rates
with multichannel personalization
Automated lead nurturing can have an immediate effect on your organization’s revenue
74%
of top performing companies use automated lead nurturing
of top performing companies use automated lead nurturing
74%
of top performing companies use automated lead nurturing
of top performing companies use automated lead nurturing
10%
or greater increase in revenue in 6-9 months among companies that automate lead management
or greater increase in revenue in 6-9 months among companies that automate lead management
90
daysThe richest opportunity for cross-selling and up-selling new customers occurs within the first 90 days of a new business relationship
daysThe richest opportunity for cross-selling and up-selling new customers occurs within the first 90 days of a new business relationship
Marketers who have adopted marketing automation
suggest that the biggest benefits are:
suggest that the biggest benefits are:
36%
Freedom to work on Strategic Projects
30%
Better
Targeting
10%
Improved
Customer
Experience
9%
Better
Email
Marketing
The numbers speak for themselves…
The issue isn’t whether or not you can afford Marketing automation – but whether you can afford to go without it!
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