B2C Companies Need Customer Experience Automation

B2C Companies Need Customer Experience Automation

ByTeam Experiture

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view — you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.

What is Customer Experience Marketing?

What is Customer Experience Marketing?

ByTeam Experiture

Customer Experiences refer to all of the interactions a customer has with an organization over the entire customer lifecycle.

Customer Experience Management refers to the process creating and measuring these interactions to maximize efficiency of service delivery, enhance satisfaction and loyalty, and encourage advocacy.

Customer Experience Management (CXM) refers to how a company takes charge of its customer interactions over the course of their relationship with that customer.