integrated marketing communications plan

In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…

In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…