How to Get Heads in Beds in the Offseason with Experiture
How to Attract Guests During the Off-Season with Experiture You don’t need to run a ski…
Using Marketing Automation to Build Awareness
‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying…
List Building: The #1 Overlooked Strategy
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
4 Tips for Using Data to Boost an Online Personalization Strategy
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Why the Mobile Audience Is Important, and How to Reach Them
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.
B2C Companies Need Customer Experience Automation
If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.
In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view — you need a single platform capable of centralizing and organizing data, messaging, and assets.
Enter Customer Experience Automation.
How Marketing Automation Will Power Your Lean Startup
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern….
7 Reasons Why Your Nonprofit Needs Marketing Automation
Marketing automation is a powerful tool in the hands of businesses. It has been shown to…
Marketing Automation Checklist: 5 Things Your Program Should Definitely Have
There are a lot of options for marketing automation, but some are better than others. When…
5 Marketing Automation Mistakes You Are Making
Marketing Automation allows you to do more without having to do it all manually, but it isn’t…